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10 Most Read Articles of 2020

4. How to stay on top of market trends in a dynamic environment

One minute people are searching for “breweries near me,” and the next, they’re trying to figure out how to get craft cocktails delivered to their homes. Consumer trends have always changed at breakneck speed, but in a dynamic environment like the one we’re living through, it can feel impossible to keep up.

“To keep up with shifting behaviors, consider Google Trends,” advises Simon Rogers, a data editor at the Google News Lab. He shares 10 tips for marketers looking to stay one step ahead of the next big trend.

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