GOOGLE

Making transport easier and more affordable across India’s urban centers with Google Maps Platform

Our previous experience as a motorcycle rental company gave us a good introduction to the world of transport. From tracking our bikes, to maintaining them, to financing them, we knew we could handle the fundamentals of operating a fleet of two-wheelers. But when we switched gears to become a mobility platform, instead of a garage full of motorcycles, we had a whole new set of challenges to overcome. With a dockless fleet, our customer interactions are done via the app, so we have had to adopt a much more user-centric approach. Ease of use and accessibility are absolutely crucial for us, which is why we selected Google Maps Platform. Our users find Google Maps very easy to navigate with and almost everyone is familiar with it. 

Beyond its simplicity and familiarity, Google Maps Platform is also very powerful. We found that it was 15% more accurate than other solutions that we tested and that has a real impact on our customers. If someone is looking for a scooter and it’s not where the map says it is, then that’s a big inconvenience and they might cancel the ride altogether. With the Maps Javascript API, this is no longer an issue and our users can get to where they need to go more reliably and quickly. With the Distance Matrix API and Directions API, we help users plan the best routes for their journeys, while the Roads API adds details about conditions on the ground such as traffic or roadworks. 

We launched Bounce in Bangalore in September 2018 with just 500 scooters. A year later, we’d expanded to Hyderabad and a host of other cities, operating 35,000 scooters in total. In that time, we tried to iterate on the platform as much as we could, improving what we had and adding new features. One example is that users can now get a walking route to their nearest scooter. It’s a small tweak that has led to a significant boost in ride conversion rates.

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